Why Facebook Ads Should be a Part of Your Marketing Strategy

There are many ways to reach out and advertise your real estate agency. Organic search and pay per click (PPC) are two popular options that bring real estate agents much success. While many agents are turning to PPC to generate faster, more successful leads, using Facebook as a way to target your audience and generate leads should not be overlooked. Here’s why Facebook ads should be a part of your marketing strategy.

What are Facebook Ads?

Facebook ads are those that appear directly in your audience’s newsfeed on either a desktop computer or even a mobile device. Many marketers are turning to Facebook to reach their target audience because this is where potential clients are. In September of 2018, there were more than 1.49 billion daily active users on Facebook and 2.27 billion monthly active users. And, the average Facebook user spends more than 35 minutes a day on the social platform, which equals more than one year and seven months of their total lifetime — and these numbers keep on growing.

What are the Benefits of Facebook Ads?

While there are many benefits to advertising on Facebook, one reason many agents utilize this platform is because of its price. While Adwords and other platforms offer high-quality leads, they can also be very expensive. Facebook is a much less expensive option and still provides a number of results.

Additionally, Facebook features targeted ads. These are ads that focus on the viewer and their online behaviors, age, demographics, location, friends, likes, and more. Real estate agents are better able to find individuals who are looking for homes in a specific area and are using online capabilities to begin their search than other platforms.

What Type of Ads are Available?

Another perk of advertising on Facebook is the plethora of advertising options available. You don’t have to stick with a generic and boring ad. You can choose from several ad options. These include:

  • Video
  • Images
  • Carousel
  • Slideshows
  • Event Responses
  • And more

Depending on the type of ad that you choose, it will affect the format and the placement of the ad. Each option will also have their own set of specifications that must be met such as the size of images needed, the amount of content that will fit, and more. You can find all of this information during the sign-up process.

What Do You Need to Begin a Facebook Advertising Campaign?

In addition to helping you target your audience, creating Facebook ads are relatively simple. You need just a few items to get going and you can begin reaching your audience in little time. According to Facebook, a few things that you need to get going include:

  • A goal — why do you want to advertise on Facebook? What is the purpose of the advertising campaign?
  • A specific audience in mind— the demographic, location, etc.
  • A set budget
  • The content you would like for your ad. This will include all visuals such as any images or video content.

However, before you jump into a Facebook advertising strategy, do your research. Discover what is best for your location, target demographics, objectives and more. This is the key to having the most success.

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