What Makes an Effective Email to Generate Sales?

email marketing

Email is an extremely simple and fast way to reach your target audience. In fact, statistics show that 205 billion emails are sent each day and by the end of 2019, more than 246 billion emails will be distributed daily. This means that if you want your emails to stand out from the dozens of other emails your potential clients and subscribers are receiving, you must focus on your email marketing strategies and craft the perfect email. Let’s look at a few email writing strategies that will help you generate sales.

1. It All Starts with the Subject Line

Your entire email’s success hinges on your subject line and this is the most important part of your entire email. You must make it catchy so your recipients actually open the email and it isn’t sent directly to the spam or junk folder. To do this, write a subject line that captures their attention, that evokes curiosity, or that excites your readers. If you are struggling to create the perfect subject line, write up to 10 possible options and then narrow down your choices. You can also ask co-workers, family members, etc., which option they would be most likely to open.

2. Make the Content Educational

In real estate, you likely won’t have buyers come back month after month. So, rather than post a bunch of listings and promotional content, focus on the purpose of your email — to educate and help you appear as an expert in the real estate industry. By providing valuable content that homeowners, buyers, sellers, and even renters want to read, you stay in the mind of these individuals. You build a relationship and establish trust with these individuals as well. Remember that real estate in a large investment and most individuals will not hire you unless they trust you and know you will handle their transaction with ease.

However, you can still include promotional content in your newsletter. Many experts suggest that you include 90% educational and 10% promotional content. A few ideas of promotional content to include in your newsletter are:

  • Published blog posts
  • Links to your social media channels
  • Link to your YouTube channel
  • Hot Listings

3. Always Have a Call-to-Action

Why are you sending an email? What is the goal and purpose of it? This is the call-to-action of your email. You want to make this as clear and concise as possible because you want your readers to know exactly what you want them to do. This could be anything from following your social media channels, commenting on a YouTube video, sharing a blog post, sharing a listing, etc. You can be creative when it comes to your calls-to-action but never leave them out.

4. Add Visuals

You don’t want your emails to be large blocks of text. Instead, you want to include many visuals that capture the attention of your email recipients. Use videos, images, infographics, and more. Additionally, studies show that the human brain processes visual information 60,000 times better than blocks of text, which means your emails will be of more value and more informative than emails without images.

5. Consistency

One of the most important things you can do when writing an effective email is to be consistent. You want to establish a regular publishing schedule that helps your clients know when they can expect to receive to your email. Keep in mind that you don’t need to send an email each day. In fact, that may be too much. But once a week or even once a month may be preferred.

By keeping the above tips in mind as you write your email, you will have more success and generate more leads from your email marketing campaign.

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