A strong social media presence is essential to the success of a real estate agent. Social media can not only help you reach your audience, but you can post and promote your listings, have instant communication with leads, appear as a real estate authority, and improve your online brand. But what social media platforms should you be using and are some more effective than others? Let’s take a closer look at the social media platforms you should be familiar with as a real estate agent.
Facebook is one of the most popular social media channels — which means you need to learn and actively utilize this platform. In America, for example, 68% of citizens are Facebook users and almost two-thirds of those individuals are on the platform every single day. Facebook is also particularly important if you wish to reach first-time homebuyers and younger individuals. Approximately 88% of 18 to 29-year-olds are on Facebook, while 84% of 30 to 49-year-olds are on this platform regularly as well.
When publishing to Facebook, consider a variety of posts and avoid focusing solely on listings. Posting videos, promoting blog posts, hosting contests, etc., are all excellent ideas. You may also consider creating your own Facebook community page to boost your online presence as well.
Twitter is another social media platform to utilize if you wish to reach a younger audience. Approximately 36% of 18 to 29-year-olds are on this platform, while only 10% of those 65 years and older use it. Keep in mind that this social platform is much faster-paced than other options. You must be concise and relay information that people actually want to know about. A few ideas for posting on this platform include listings, updates on your business, congratulating new homeowners, blog post promotions, etc.
Instagram is perfect for creating visual content that stands out and instantly impresses. Again, it is a social media platform that is primarily targeted towards the younger generations with 59% of 18 to 29-year-olds using this platform and only 8% of individuals over the age of 65 actively using it. Additionally, it is more popular in urban areas and statistics show that only 31% of adults living in rural areas use the platform.
When posting on this social media channel, you must think outside of the box and use bright and detailed images. This platform is ideal for highlighting the amenities and features of a neighborhood or property, promoting your brand, hosting contests or giveaways, etc.
If you wish to reach an older generation or more business professionals, LinkedIn should be at the top of your list. This social media channel targets men more than women, and only 34% of individuals 18 to 29-year-old use this platform. However, older individuals use it regularly as well with 24% of 50 to 64-year-olds on it frequently.
When publishing on this social channel, you must use a different approach than other platforms. This is not necessarily the platform to promote your listings. Instead, it is a way to build your brand and showcase your authority in the subject. You can promote your blog posts, publish market updates, discuss your agency, etc.
Several real estate agents don’t consider the impact of YouTube and focus more on Facebook and Twitter. But, video is becoming a critical aspect of any marketing strategy. Check out a few interesting facts about this platform:
- 6 out of 10 people prefer YouTube to watching live TV
- Using mobile devices, YouTube reaches more 18 to 49-year-olds than any broadcast or Cable TV network
- It is the third most visited site after Facebook and Google
- We watch more than 1 billion hours of video on YouTube videos every single day — that’s more than Netflix and Facebook videos combined.
For real estate agents, there are a variety of video topics you can focus on to create your own YouTube channel. Some ideas include video tours of listings, business spotlights, neighborhood highlights, and video testimonials of past clients. You can also check out this article for 15 real estate video marketing ideas.
While there are many platforms that you can utilize as a real estate agent, it can seem overwhelming to keep up with each one. Instead, become an expert on just one or two platforms rather than be semi-active on all of the above.