SEO VS PPC: What’s the Difference?


It is no secret that generating high-quality leads is tough, particularly as a real estate agent. But, luckily, Google and other platforms do not leave you helpless. Search engine optimization and pay-per-click leads are two ways you can generate leads and enhance your business. Let’s take a closer look at each option and the pros and cons to both.

Search Engine Optimization

Search engine optimization, also known as organic search, is the way to generate leads and it doesn’t cost you anything. It is essentially a combination of strong website practices to help improve your rankings on the search engines and make it easy for potential clients to find you on their own.

SEO has many benefits and is critical to your website’s success. When you implement these strategies and practices throughout your content, you create a more user-friendly website. Your content is more valuable and relevant to your audience and things such as page speed, links, and images are perfect.

But, it can also feel very overwhelming as there are dozens of things that can affect your rankings and it can be very time-consuming to fully optimize your website and achieve outstanding results. Plus, Google’s algorithmis constantly changing. This means that what helps you move up in the rankings this week, may not work the next.


Paid leads, such as pay-per-click using Google Adwords, has become an extremely popular way for businesses and companies to generate leads. Essentially, you create an ad based on a certain keyword. When people search for that phrase, your ad appears somewhere on the result page. If the reader clicks on your ad, then you will pay the company for that lead.

While one of the biggest drawbacks to paid leads is its cost, you can receive some incredible results. Plus, paid leads provide much faster and more immediate results than organic search. This is because it takes time for you to fully optimize your site and for Google to recognize it. But, with paid leads, it is almost immediate and when done well, you may begin generating leads later in the afternoon.

And, keep in mind that Google is not the only form of paid leads. There are many places where you can consider purchasing real estate leads. These include:





Before you choose you a platform to generate paid leads, do your research. You want to ensure you receive ample leads and the cost is within your budget.

Which is Best for You?

As you consider whether organic search or paid leads are the best lead generation tool for you, consider your agency’s specific needs. Do you need leads quickly? Are you looking for the most budget-friendly option?

Also, if you are struggling with your lead generation, don’t fret. Hire an SEO or lead generation specialist to help you develop the best strategy for your company.

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