Search Engine Optimization for Real Estate

Search Engine Optimization for Real Estate

Search engine optimization for real estate is for  agents looking to bring more traffic to their website. SEO (search engine optimization) doesn’t have to be complicated.

How to do successful search engine optimization for real estate

Firstly, you have to think like a prospective buyer or seller. Put yourselves in their shoes.

If you were a prospective buyer or seller:

  • What are you looking for?
  • Where do you find this information?
  • How do you perceive real estate agents?
  • How do you choose which agent to work with?
  • What influences your decision?

Getting into the mind of a buyer or seller will help you build and optimize a real estate website.  But let’s face it. You (and I) don’t have a crystal ball to see into the future. We don’t have psychic abilities to read their minds. So how do we do this?

Tools to help you see what buyers and sellers want

  • Google searches
  • Keyword planner
  • Analyzing your current website data
  • Google search trends

Why isn’t your website generating leads?

  • You’re not promoting it online/offline
  • No search engine visibility (can’t be found)
  • Poor website flow and usability
  • Focus on ‘bells & whistles’ instead of simplicity
  • No direction or ‘funnel’ to guide website visitors
  • No clear Call-to-Action

How do you fix this problem?

  • Make your website user friendly
  • Build a website that guides and benefits visitors
    • Do (A) or (B)
    • Clear and visible Call-to-Action
    • Offer something valuable
  • Design and monitor your website to be effective

How to get a surge of traffic to your website

  • First of all…
    • This takes time (six months to a year)
    • It’s a lot of hard work (read: it’s not easy)
    • Most of your competitors won’t do it
  • But there’s hope…
    • There are practical tools you can use
    • Many resources available to help you

Build a website that generates leads

  • Recommended: use WordPress as a website platform
  • Install the Yoast SEO plugin for WordPress
  • Use an SEO capable IDX/DDF plugin
  • Get to know the basics of SEO
  • Get into blogging & content creation
  • Think like a buyer/seller
  • Have a clearly visible Call-to-Action

How to outrank your competitors

  • Getting to the top of Google search results is an ongoing battle
  • There is A LOT of competition
  • There are many factors that affect ranking
  • You need to publish more USEFUL content
  • You need to offer more value
  • You need to be consistent (think 3-5x per week)

SEO specific tips that we know about

  • Google rewards useful content (obviously)
  • Content should be a minimum of 300 words
  • Page elements:
    • Titles, headers, content, graphics, internal links
  • Website elements:
    • Sitemap, load time, visits backlinks
  • More search click-throughs = higher rankings

So… how do you get into the top 10 of Google?

  • Consistently produce quality content
  • Think about the user instead of you
  • Constantly monitor and optimize your website
  • Build your social media presence
  • Work on getting backlinks (don’t just ‘buy’ them)

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