Real Estate Blog Ideas You Can Use If You’re Stuck

Real Estate Blog Ideas

You know that writing a real estate blog is good for you. But you’re stuck. You don’t have any real estate blog ideas to write about. Well, here are several ideas for you. Steal them… actually, just use them as inspiration for your own blog posts.

Real estate blog ideas you can use

In no particular order and in point form with starting examples, here are various real estate topics you can write about in your blog.  Whenever you’re stuck, come back to this page and pick a new one out.  We’ll keep adding to the list so make sure you visit it often, especially when you don’t have anything to write about.

Buying a home

  • Benefits of buying a home: “Have you ever thought about buying a home?  Here are ___ benefits of buying your own home today…”
  • First time buyer challenges: “Buying your first home can be a daunting experience.  There are a lot of challenges you might face.  Here are ways to overcome the challenges of buying your first home…”
  • Downsizing: “So… you’re looking for a smaller space?  Perhaps you’ve decided to downsize for any number of different reasons.  Here’s how to find the right home to downsize to…”
  • Getting a bigger house: “Feeling cramped in your tiny condo?  It’s time to move to a bigger house.  Here are some practical tips to find a bigger house you can afford…”

Selling a home

  • What sellers should do: “There are a lot of things you need to do before listing your home. Here’s what you need to do starting today…”
  • Removing clutter: “Buyers love to see beautiful homes. Clutter is a problem for many home sellers. Here’s how to easily remove clutter and the benefits of doing so…”
  • Getting a higher selling price: “If you’re planning on selling your home, use these strategies to get a higher selling price so you can get what you want…”
  • Marketing a home: “There are many ways you can market your home to find the right buyer and get the best selling price. Here are a few ideas…”
  • Staging: “Want to add tens of thousands of dollars to the selling price of your home? Here are the benefits of staging your home before you market it for sale…”

Choosing a real estate agent

  • Why choose you:
  • Interviewing agents:
  • Choosing a specific brand or company:
  • Positioning yourself as the neighborhood expert:

For sale by owner

  • Seller selling their own homes: “Should you sell your home yourself?  Here are the pro’s and con’s of using a FSBO service to market and sell your home…”
  • FSBO tips: “Congratulations, you’ve decided to sell your home by yourself. Here are some tips to get you started…” and end with… “If you need any help along the way, feel free to ask me any questions.”
  • How to get the highest price: “When you’re selling your own home, buyers know you’re saving the commission and may negotiate price reductions from the start.  Here’s you can overcome this challenge…” and end with… “If you need a strong negotiator on your side, feel free to contact me.  I’m happy to help.”

Local real estate market

  • What’s happening with prices
  • Price and sales trends
  • Government regulations affecting real estate

National real estate market

  • Interest rates
  • Economy
  • Government regulations
  • Job market and unemployment
  • Overall sales price average and movement
  • What’s affecting national real estate

Market statistics

  • Data: Talk about and publish charts showing real estate sales data from your local real estate board and the national real estate association

New condos

  • New condo projects: Feature new condo projects on your blog. Include photos and writeups. Why would your clients like to live there, or invest in that particular project?
  • Benefits of buying new: Talk about the benefits of buying a new condo versus buying resale
  • Legal and financial issues: What are the legal and financial issues of buying a new condo?

Home maintenance

  • Gardening
  • Renovations
  • Curb appeal

Questions and answers

  • Client questions: Use client questions you receive as blog ideas

Personal life

  • Your personal interests
  • A peek behind the scenes of your work
  • Vacations
  • Hobbies
  • Dining out
  • Local activities
  • Local destinations


  • Inspirational quotes
  • Success stories of your buyer clients
  • Success stories of your seller clients
  • Success stories of your investor clients

Featured listings

  • Your listings
  • Office listings
  • Brand’s listings
  • Local listings


…and the list of real estate blog ideas will continue to grow.  Remember, check back here whenever you’re stuck.


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