Search engine optimization can be a tricky and overwhelming thing. There are dozens of factors that affect your rankings from your keywords to your formatting. Links are a critical aspect of your SEO strategy but many real estate agents do not know how to properly do it. Let’s take a closer look at using links and why they even matter.
Types of Links
There are two main types of links: internal and outbound. Internal links are those that will take your reader to another page within your website. For example, you could link to a blog post, a specific listing, or even your contact page. Outbound links will take the reader to an entirely different website. These links are also known as backlinks or inbound links.
Is One Type of Link More Important?
Both types of links are important to your overall SEO strategy and they each have their own benefits. Internal links can improve your bounce back rate, which can increase your leads. It also improves the amount of time a reader stays on your website and your brand awareness. Additionally, internal links help the bots on the search engines crawl throughout your site, which can help your rankings.
Outbound links are vital to a successful SEO strategy. In fact, a search engine ranking survey found that external links are one of the most important factors if you want to improve your rankings. Now, while placing outbound links on your own website is important, having other websites link back to your own website is even more vital.
This is because when others link to your own website, it tells the search engines that you are providing relevant, high-quality content, which is crucial for a strong SEO strategy. And the more links you can receive to a certain webpage, the more the search engine believes that it is high-quality content and valuable to the reader.
Additionally, when you receive more backlinks, it increases your traffic and makes your website or specific webpage appear very popular, which is also important for your rankings.
So What Do I Do?
As you generate content on your real estate website, it is important to use both inbound and outbound links. However, there is no magic number for how many links you should include. A good rule of thumb is to include as many as is helpful to the reader.
A great way to increase the links back to your website is to take the time to guest post on real estate online publications, local company websites, business websites, etc. If you need help, considering hiring a specialist to help your SEO strategy.
Links are just one aspect of SEO but when done correctly, they will make a big difference to your success.