With the advancements in technology emerging each year, there are various mediums to reach and connect with your audience. Podcasts are one such option that is gaining popularity and allowing you to easily educate, engage, and promote your brand to a wide audience. In fact, in 2018, six million more Americans were listening to podcasts than in 2017.
If you are considering launching your own real estate show, you will want to get going as soon as possible. This process takes much effort, time, and money. Here is what you need to know as you begin your real estate podcast.
Before you get into the nitty-gritty details of publishing a podcast, plan for your show. A few things to consider include:
- What are your goals for the show?
- Who is your target audience?
- How often do you plan to publish a new episode?
- How long will each episode be?
- What will you name your podcast?
- What type of content do you hope to publish?
- Who will be your host or will you have a co-host?
These little details should be carefully considered as you want to give your audience a reason to listen. You want to provide them with information in a fun and engaging format that makes them want to come back week after week.
What Equipment Do I Need?
Once you have established the details of your podcast, now it is time to get to work and see your show come to life. To host a successful show, you need powerful equipment. However, if you are looking for a budget-friendly way to begin your podcast, all you need is a microphone and a computer with audio recording software.
However, for any podcast to be successful, quality audio must be a priority. Poor audio and a lot of unnecessary feedback will quickly make your audience disappear. This means, you must look for a high-quality microphone, which can add up in price. A USB microphone is ideal as you can plug it directly into your computer and it is extremely convenient.
Additionally, you need powerful software for editing and recording your show. The best applications will allow you to produce a show with many audio features such as background music or cutting and editing sound clips. To make the process even easier, there are several podcast maker software options that have all the features you need for recording, editing, and perfecting your podcast.
How Do I Publish My Podcast?
Once you have created your show and it is ready for your audience, you cannot upload directly to iTunes or another large audio subscription service. Rather, you need to find a media host. A media host is a service where you can store all your audio files and the best services will submit your show to other sites, such as iTunes, where your listeners can find it.
When searching for a media host, you don’t want to choose just any service. These services will vary on many features such as your bandwidth, downloads, storage space, length of time shows are available, and more. Most services also have a monthly or yearly subscription fee you must pay.
For a list of excellent podcast hosting services, check out this article.
Once you get going with your podcast, make sure you continue. You will only gain a following by being consistent with your publishing schedule. But once you put in the work and find your rhythm, you can create a fun and entertaining podcast that everyone will love.