Great job! You have successfully created a YouTube channel and have uploaded various videos. But, you are seeing little traffic and you have received no new leads. Promoting your YouTube videos and channel and increasing your subscribers is what will make all the difference between a successful channel and one that is simply a hobby. Let’s take a closer look at some ways you can improve your real estate YouTube channel.
Learn About Keywords and Use Them
You want your channels to easily be found by your audience. One way to do this is to utilize the power of SEO. Conduct keyword research and include those keywords in your video title, description, tags, etc., YouTube uses an algorithm — just like Google — to help determine what videos appear in the user’s searches. While nobody knows what this algorithm is, by implementing good SEO practices and keywords, you will naturally improve your rankings.
For all of your videos, encourage your viewers to do something such as like, share, or comment on the videos. In your videos, or at the end of the videos, ask questions and have your viewers respond in the comments. Also, give them a call-to-action such as sharing the videos, etc. Don’t be afraid to host contests or giveaways to encourage this engagement as well.
Use All of Your Resources
You need to utilize all of your resources to bring as many individuals to your YouTube channel as possible. Post and share your videos on your social media channels. Share multiple links and videos on your website and even send them in your weekly newsletter. However, it is more than just posting links and videos. You need to make these videos appear catchy and exciting so your viewers want to click and turn on the video. You can do this by creating fun and exciting titles and descriptions.
Advertise on YouTube
If your budget allows, you can advertise and promote your videos directly on YouTube using Google’s AdWords for Video program. You can create targeted video ads that viewers will watch. This option has many benefits including the ability to target who sees it. As a real estate agent, you don’t need to publish your content to viewers all over the world but rather in your area. Keep in mind that the average mobile viewing session is 40 minutes or longer and more than one billion hours of YouTube video are watched every single day. This means that with the right advertising, you have a high likelihood of your videos being seen.
When it comes to promoting your YouTube channel, it will certainly take some work. You must be proactive to ensure your videos stand out from all the others available. Use contests and giveaways for subscribers, those who share videos, etc. Use strong SEO practices and make sure to use all your resources to promote and share your videos. When you are proactive, it is when you will see the most results.