Search engine optimization is crucial to your success, but for many real estate agents, it can be very intimidating. There are many aspects to consider if you want your website to rank high in the search engine rankings, making it challenging for those unfamiliar with SEO to know where to start. One of the most important steps to improve your real estate website’s ranking is to find and utilize the right keywords. In this article, we will take a closer look at how to choose the right keywords and how to use them to improve your search engine rankings.
How to Conduct Keyword Research
Keywords are essentially those words and phrases that individuals search for online. They can be single words or several words, which are known as long-tail keywords. To determine which keywords are going to be beneficial and improve your rankings, you need to conduct thorough keyword research. You want to determine what types of words and phrases your target audience is searching for and the likelihood of ranking for those words.
There are several keyword research tools that make this step extremely straightforward and simple. While each application is different, most are very simple to use. A few keyword research tools to consider include:
Also, keep in mind that most SEO tools require some form of payment and depending on the package you choose, it will determine the amount of information you receive. While there are free applications and packages available, these may not provide the necessary data to help you make the most well-informed decision regarding your keyword research.
If you are struggling to know where to start, put yourself in the potential client’s shoes. What words and phrases would you use when conducting an online search? What unique phrasing would you enter? This can be a great starting point when using the above applications.
Once you have conducted your research, narrow down your options and choose just one or two keywords for each article. Ideally, you want to choose one or two long-tail keywords as they allow you to target your audience much better than a single keyword.
How to Utilize Your Keywords
After you have chosen the keywords you wish to rank for, then comes the easy part — writing your content. You want to write very natural, relevant pieces of content. One mistake many new writers make is stuffing their content full of keywords. Unfortunately, keyword stuffing is greatly frowned upon and will actually hurt your rankings. Don’t focus on how many times you utilize a keyword, just make sure you write relevant, engaging, and valuable content.
However, there are several places where you should try to include your keyword. These include the headline, meta description, and the first paragraph. If you don’t include a keyword in each of these areas of content, don’t fret. It won’t affect your ranking too much but the inclusion helps Google recognize the relevancy of your content, making it more likely that it will rank.
As you strive to optimize your real estate website, take it one step at a time. There are many aspects to help you perfect and properly optimize your site. Once you have mastered the keywords, then move on to something else.