Everything You Need to Know about Landing Pages

landing pages

As you create your real estate website, it is important that you have a goal in mind. Why are you creating this webpage? What do you want your readers to do? How will this benefit your audience? Enter the landing page. This is a webpage with a specific purpose in mind — to generate leads and improve your company. Let’s take a closer look at what landing pages are and why they are important to your online success.

What is a Landing Page?

As mentioned above, a landing page is a webpage that is designed to generate leads. It features a very specific call-to-action and it generally contains a form to help you gather potential customer information. However, in many cases, the landing page will offer your audience something in exchange for their personal information such as a home-buying checklist, an eBook on staging techniques, a free home value evaluation, etc.

How is a Landing Page Different than a Basic Webpage?

There are several differences between a generic webpage and a landing page. One of the biggest differences is that your audience usually clicks on something to access the landing page. For example, they may click on an ad, they may click on a call-to-action button at the end of a blog post, or even a link on your homepage itself.

Additionally, landing pages focus specifically on its purpose — to generate leads. Things that would distract from this purpose such as menu bars, additional links, multiple articles, etc. are not featured on this page. It is very clear what you want your reader to do and you must design the page so your readers have no questions about it.

Can I Create Multiple Landing Pages?

One of the benefits of landing pages is you can create multiple pages to target a variety of niches. For example, you can use landing pages to target first-time homebuyers, senior citizens looking to downsize, homebuyers in a certain income bracket, sellers in a specific neighborhood, etc. You can be very specific, which will make it easier to target your audience and generate the leads that you desire.

How Do I Create My Landing Page?

Creating a landing page doesn’t need to be an overwhelming and exhausting process. This is because this page should be free from distractions and have one purpose in mind — to generate leads. As you create your landing page, keep the following tips in mind:

  • Write with a goal in mind.
  • Keep all content very simple and concise. You don’t need paragraphs of content to attract.
  • Make sure your call-to-action is very simple and straightforward. Your audience should never wonder why the landing page is created or what you want them to do.
  • Don’t fill your landing pages full of images or long blocks of text.  

Keep in mind that you may have to adjust and make changes to determine what works for your audience and what does not. The same design may not work for each specific niche and it is important to test and analyze the results to truly reap the benefits.

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