Facebook ads can be powerful marketing tools for real estate agents. Facebook is where much of your audience spends their time online and this platform allows you to create a very targeted approach. But, if you truly want to capture the attention of your audience, your ad’s copy is critical. You don’t want to create a boring and dull ad or one that says very little. If you have never written a Facebook ad before or you want to take your ads to the next level, here are five tips you must keep in mind.
1. Write Ads Based on Specific Demographics
One of the benefits of Facebook ads is you can target a very specific audience. For example, you can focus on first-time homebuyers, those looking at homes in a certain neighborhood or price range, home-sellers, senior citizens, etc. Once you have determined your audience, write to them. Be very specific in your ad and remember, you can create more than one ad to reach all your potential demographics.
2. Include a Call-to-Action
Why are you writing the ad? What do you hope to achieve from it? Make sure that you include a call-to-action in every ad. You can be creative with your calls-to-action. A few ideas include:
- A push to contact you for an estimate regarding a home’s value
- Contact for more information on a specific listing
- Check out your website blog
- Check out your YouTube channel
3. Make Your Headline Valuable
The first line of your content is going to be the most valuable. It needs to immediately capture the attention of your audience. The average person will see approximately 5,000 ads in one day. What are you doing to make yours stand out? How will it capture the attention of your audience? If your first line doesn’t attract and make your readers want to learn more, you’ve lost them and they’ll keep scrolling. Spend ample time on this small — but critical — piece of copy.
4. Don’t Squeeze In Too Much
Don’t try to fit in too much information in one ad. This is only going to hurt your conversion rates. You want to focus on a call-to-action, one feature, or listing on each ad. You certainly don’t want to confuse your readers and try to add too much information at once. Before you even create your ad, determine what your goal for the ad will be and keep it in mind as you write.
5. Write Several Versions
One of the best things you can do when writing your Facebook ad is to make several versions of the same ad. Then, ask your co-workers, friends, family, etc., which ad speaks to them more. Which ad do they like best? What ad motivates them and makes them want to click? To truly be successful when it comes to your paid ads, you want to test various options to come up with the best solution.
Remember that your first ad may not provide the high-performing results that you desire. It is going to take a lot of work and some time to perfect the skills needed to write a great Facebook ad. Be patient with yourself and keep trying.